End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.

Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.

Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.

Trial Activation & Conversion Analysis a workforce management platform covering scheduling

End-to-end customer funnel and revenue leakage analysis using SQL and Python

Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.

E-commerce analytics dashboard for reviewing conversion flow, product signals, and customer behavior.