docs: funnel through quickstart and consolidate

AGENTS.md

@@ -67,6 +67,21 @@ Preferred verification flow for docs/content changes:
 
 ## Docs Authoring Rules
 
+### User Journey Funnel
+
+Maintain a directed "funnel" for documentation to maximize user success and conversion:
+
+1.  **Phase 1: Quickstart (Local Demo)** — The primary entry point. Run `html2rss-web` with Docker and generate a feed from a page URL in minutes.
+2.  **Phase 2: Production (Deployment)** — The goal for invested users. Move to a stable, production-ready instance.
+3.  **Phase 3: Refinement (Custom Configs)** — Secondary optimization. Author custom YAML configs only when automatic generation needs precise control.
+
+**Rules for Funnel Maintenance:**
+
+- Avoid branching paths in introductory pages; always point toward the next phase in the funnel.
+- Define "html2rss-web" as the primary interface and "page-to-RSS" as the primary workflow.
+- Use "Feed Directory" consistently to refer to the pre-built feed catalog; avoid terms like "catalog", "included feeds", or "packaged configs" in user-facing docs.
+- Do not introduce new terminology (e.g., "toolkit") or unrelated infrastructure concepts (e.g., "custom domains") unless they are essential to a specific guide.
+
 ### Code Snippets
 
 In docs content (`src/content/docs/**`) and docs-supporting components:

astro.config.mjs

@@ -13,6 +13,19 @@ export default defineConfig({
     "/components/html2rss": "/ruby-gem/",
     "/components/html2rss-configs": "/creating-custom-feeds/",
     "/components": "/",
+    "/web-application/how-to/deployment": "/web-application/deployment/",
+    "/web-application/how-to/automatic-updates": "/web-application/deployment/#auto-update-with-watchtower",
+    "/web-application/how-to/use-automatic-feed-generation":
+      "/web-application/guides/use-the-feed-directory/",
+    "/web-application/how-to/use-automatic-feed-generation/":
+      "/web-application/guides/use-the-feed-directory/",
+    "/web-application/how-to": "/web-application/guides/",
+    "/ruby-gem/how-to/dynamic-parameters": "/ruby-gem/guides/dynamic-parameters/",
+    "/ruby-gem/how-to/dynamic-parameters/": "/ruby-gem/guides/dynamic-parameters/",
+    "/ruby-gem/how-to": "/ruby-gem/guides/",
+    "/ruby-gem/tutorials": "/ruby-gem/guides/",
+    "/ruby-gem/tutorials/": "/ruby-gem/guides/",
+    "/web-application/guides/use-included-configs": "/web-application/guides/use-the-feed-directory/",
   },
   build: {
     inlineStylesheets: "auto",
@@ -249,34 +262,31 @@ export default defineConfig({
       sidebar: [
         {
           label: "Getting Started",
-          link: "/getting-started",
+          link: "/getting-started/",
         },
         {
           label: "Feed Directory",
           link: "/feed-directory/",
         },
         {
           label: "Create Custom Feeds",
-          link: "/creating-custom-feeds",
+          link: "/creating-custom-feeds/",
         },
         {
           label: "Web Application",
           collapsed: true,
           items: [
             "web-application",
             "web-application/getting-started",
+            "web-application/deployment",
             {
-              label: "How-to",
-              autogenerate: { directory: "web-application/how-to" },
+              label: "Guides",
+              autogenerate: { directory: "web-application/guides" },
             },
             {
               label: "Reference",
               autogenerate: { directory: "web-application/reference" },
             },
-            {
-              label: "Tutorials",
-              autogenerate: { directory: "web-application/tutorials" },
-            },
           ],
         },
         {
@@ -286,22 +296,22 @@ export default defineConfig({
             "ruby-gem",
             "ruby-gem/installation",
             {
-              label: "How-to",
-              autogenerate: { directory: "ruby-gem/how-to" },
-            },
-            {
-              label: "Reference",
-              autogenerate: { directory: "ruby-gem/reference" },
+              label: "Guides",
+              autogenerate: { directory: "ruby-gem/guides" },
             },
             {
               label: "Tutorials",
               autogenerate: { directory: "ruby-gem/tutorials" },
             },
+            {
+              label: "Reference",
+              autogenerate: { directory: "ruby-gem/reference" },
+            },
           ],
         },
         {
           label: "About",
-          link: "/about",
+          link: "/about/",
         },
         {
           label: "Get Involved",

examples/deployment/.env

@@ -1,26 +1,14 @@
-# Domain & routing
-CADDY_HOST=example.com
-
-# Core runtime
-RACK_ENV=production
-
-# Security
+# Production secrets
 # Generate with: openssl rand -hex 32
 HTML2RSS_SECRET_KEY=replace-with-64-hex-characters-generated-by-openssl-rand-hex-32
 
-# Authenticated health endpoint token
-# Required by the documented Compose stack.
-# If you build a custom stack and probe only /api/v1/health/live and /api/v1/health/ready,
-# you can omit this value.
-HEALTH_CHECK_TOKEN=replace-with-strong-health-token
-
-# Auto source (optional; keep false unless you need automatic feed generation)
-AUTO_SOURCE_ENABLED=false
+# Web UI / feed creation token
+# Paste this into the web app when it asks for an access token.
+HTML2RSS_ACCESS_TOKEN=replace-with-strong-access-token
 
-# Observability (optional)
-#SENTRY_DSN=
+# Optional authenticated health token
+# Set this only if you plan to use GET /api/v1/health instead of /api/v1/health/ready.
+# HEALTH_CHECK_TOKEN=replace-with-strong-health-token
 
-# Performance tuning (override defaults only when needed)
-WEB_CONCURRENCY=2
-WEB_MAX_THREADS=5
-RACK_TIMEOUT_SERVICE_TIMEOUT=15
+# `AUTO_SOURCE_ENABLED=true` and `BOTASAURUS_SCRAPER_URL=http://botasaurus:4010`
+# come from docker-compose.yml in this example.

examples/deployment/docker-compose.yml

@@ -6,43 +6,13 @@ services:
       - path: .env
         required: false
     environment:
+      RACK_ENV: production
       PORT: 4000
+      HTML2RSS_SECRET_KEY: ${HTML2RSS_SECRET_KEY:?set HTML2RSS_SECRET_KEY}
+      HTML2RSS_ACCESS_TOKEN: ${HTML2RSS_ACCESS_TOKEN:?set HTML2RSS_ACCESS_TOKEN}
+      AUTO_SOURCE_ENABLED: "true"
       BOTASAURUS_SCRAPER_URL: http://botasaurus:4010
 
   botasaurus:
     image: html2rss/botasaurus-scrape-api:latest
     restart: unless-stopped
-
-  caddy:
-    image: caddy:2-alpine
-    depends_on:
-      - html2rss-web
-    command:
-      - caddy
-      - reverse-proxy
-      - --from
-      - ${CADDY_HOST}
-      - --to
-      - html2rss-web:4000
-    ports:
-      - "80:80"
-      - "443:443"
-    volumes:
-      - caddy_data:/data
-
-  watchtower:
-    image: containrrr/watchtower
-    depends_on:
-      - html2rss-web
-      - caddy
-      - botasaurus
-    command:
-      - --cleanup
-      - --interval
-      - "7200"
-    volumes:
-      - /var/run/docker.sock:/var/run/docker.sock:ro
-    restart: unless-stopped
-
-volumes:
-  caddy_data:

src/components/docs/AutoGenerationOptional.astro

@@ -3,6 +3,7 @@ import { Aside } from "@astrojs/starlight/components";
 ---
 
 <Aside type="note" title="Automatic generation may be disabled">
-  The direct `Create a feed` workflow is not enabled on every deployment. If you want that path, continue with
-  <a href="/web-application/how-to/use-automatic-feed-generation/">Use automatic feed generation</a>.
+  The Feed Directory is the fallback path when it already covers your site. If you want the primary page-URL
+  flow on your own instance, continue with
+  <a href="/web-application/guides/use-automatic-feed-generation/">Use automatic feed generation</a>.
 </Aside>

src/components/docs/DockerComposeSnippet.astro

@@ -1,6 +1,6 @@
 ---
 import { Code } from "@astrojs/starlight/components";
-import { botasaurusImage, browserlessImage, caddyImage, watchtowerImage, webImage } from "../../data/docker";
+import { botasaurusImage, caddyImage, watchtowerImage, webImage } from "../../data/docker";
 
 interface Props {
   variant: "minimal" | "productionCaddy" | "secure" | "watchtower" | "resourceGuardrails";
@@ -12,35 +12,15 @@ const snippets: Record<Props["variant"], string> = {
   minimal: `services:
   html2rss-web:
     image: ${webImage}
-    restart: unless-stopped
     ports:
       - "127.0.0.1:4000:4000"
-    env_file:
-      - path: .env
-        required: false
     environment:
-      RACK_ENV: production
-      PORT: 4000
-      HTML2RSS_SECRET_KEY: \${HTML2RSS_SECRET_KEY:?set HTML2RSS_SECRET_KEY}
-      HEALTH_CHECK_TOKEN: \${HEALTH_CHECK_TOKEN:?set HEALTH_CHECK_TOKEN}
-      SENTRY_DSN: \${SENTRY_DSN:-}
-      BROWSERLESS_IO_WEBSOCKET_URL: ws://browserless:4002
-      BROWSERLESS_IO_API_TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}
+      RACK_ENV: development
+      HTML2RSS_ACCESS_TOKEN: CHANGE_ME_ADMIN_TOKEN
       BOTASAURUS_SCRAPER_URL: http://botasaurus:4010
 
   botasaurus:
-    image: ${botasaurusImage}
-    restart: unless-stopped
-
-  browserless:
-    image: "${browserlessImage}"
-    restart: unless-stopped
-    ports:
-      - "127.0.0.1:4002:4002"
-    environment:
-      PORT: 4002
-      CONCURRENT: 10
-      TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}`,
+    image: ${botasaurusImage}`,
   productionCaddy: `services:
   caddy:
     image: ${caddyImage}
@@ -68,24 +48,15 @@ const snippets: Record<Props["variant"], string> = {
       RACK_ENV: production
       PORT: 4000
       HTML2RSS_SECRET_KEY: \${HTML2RSS_SECRET_KEY:?set HTML2RSS_SECRET_KEY}
-      HEALTH_CHECK_TOKEN: \${HEALTH_CHECK_TOKEN:?set HEALTH_CHECK_TOKEN}
+      HTML2RSS_ACCESS_TOKEN: \${HTML2RSS_ACCESS_TOKEN:?set HTML2RSS_ACCESS_TOKEN}
+      AUTO_SOURCE_ENABLED: "true"
       SENTRY_DSN: \${SENTRY_DSN:-}
-      BROWSERLESS_IO_WEBSOCKET_URL: ws://browserless:4002
-      BROWSERLESS_IO_API_TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}
       BOTASAURUS_SCRAPER_URL: http://botasaurus:4010
 
   botasaurus:
     image: ${botasaurusImage}
     restart: unless-stopped
 
-  browserless:
-    image: "${browserlessImage}"
-    restart: unless-stopped
-    environment:
-      PORT: 4002
-      CONCURRENT: 10
-      TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}
-
 volumes:
   caddy_data:`,
   secure: `services:
@@ -99,23 +70,14 @@ volumes:
       RACK_ENV: production
       PORT: 4000
       HTML2RSS_SECRET_KEY: \${HTML2RSS_SECRET_KEY:?set HTML2RSS_SECRET_KEY}
-      HEALTH_CHECK_TOKEN: \${HEALTH_CHECK_TOKEN:?set HEALTH_CHECK_TOKEN}
+      HTML2RSS_ACCESS_TOKEN: \${HTML2RSS_ACCESS_TOKEN:?set HTML2RSS_ACCESS_TOKEN}
+      AUTO_SOURCE_ENABLED: "true"
       SENTRY_DSN: \${SENTRY_DSN:-}
-      BROWSERLESS_IO_WEBSOCKET_URL: ws://browserless:4002
-      BROWSERLESS_IO_API_TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}
       BOTASAURUS_SCRAPER_URL: http://botasaurus:4010
 
   botasaurus:
     image: ${botasaurusImage}
-    restart: unless-stopped
-
-  browserless:
-    image: "${browserlessImage}"
-    restart: unless-stopped
-    environment:
-      PORT: 4002
-      CONCURRENT: 10
-      TOKEN: \${BROWSERLESS_IO_API_TOKEN:?set BROWSERLESS_IO_API_TOKEN}`,
+    restart: unless-stopped`,
   watchtower: `services:
   watchtower:
     image: ${watchtowerImage}
@@ -124,7 +86,7 @@ volumes:
       - /var/run/docker.sock:/var/run/docker.sock:ro
       # Optional for private registries only:
       # - "\${HOME}/.docker/config.json:/config.json:ro"
-    command: --cleanup --interval 7200 html2rss-web botasaurus browserless caddy`,
+    command: --cleanup --interval 7200 html2rss-web botasaurus caddy`,
   resourceGuardrails: `services:
   html2rss-web:
     image: ${webImage}

src/content/docs/common-use-cases.mdx

@@ -91,6 +91,6 @@ Follow multiple open source projects and their updates.
 
 ## Next Steps
 
-- **[Run html2rss-web with Docker](/web-application/getting-started)** to verify your own instance.
-- **[Use automatic feed generation](/web-application/how-to/use-automatic-feed-generation/)** when you want direct page-URL conversion.
+- **[Run html2rss-web with Docker](/web-application/getting-started/)** to verify your own instance.
+- **[Use automatic feed generation](/web-application/guides/use-automatic-feed-generation/)** when you want direct page-URL conversion.
 - **[Create custom feeds](/creating-custom-feeds/)** when you need stable, reviewable extraction rules.

src/content/docs/creating-custom-feeds.mdx

@@ -9,7 +9,7 @@ import { Aside, Code } from "@astrojs/starlight/components";
 
 When existing feeds or auto-sourcing are not enough, write a YAML config for the site you want to follow.
 
-**Prerequisites:** You should be familiar with the [Getting Started](/getting-started) guide before diving into custom configurations.
+**Prerequisites:** You should be familiar with the [Getting Started](/getting-started/) guide before diving into custom configurations.
 
 <Aside type="tip" title="Use this guide when you need more control">
   Reach for a custom config when you need stable, reviewable extraction rules or generated output misses
@@ -117,9 +117,9 @@ This says: "Find each article, get the title from the h2 anchor, and get the lin
   lang="yaml"
 />
 
-**Step 3:** Test it with your html2rss-web instance or the [Ruby gem](/ruby-gem/installation).
+**Step 3:** Test it with your html2rss-web instance or the [Ruby gem](/ruby-gem/installation/).
 
-**Need help?** See our [troubleshooting guide](/troubleshooting/troubleshooting) for common issues.
+**Need help?** See our [troubleshooting guide](/troubleshooting/troubleshooting/) for common issues.
 
 ---
 
@@ -186,7 +186,7 @@ there.
 2. Click "Fork" → "Add file" → Create `domain.com.yml`
 3. Paste your config → "Commit new file" → "Open pull request"
 
-**Need help?** See our [contribution guide](/get-involved/contributing) for detailed instructions.
+**Need help?** See our [contribution guide](/get-involved/contributing/) for detailed instructions.
 
 ---
 
@@ -200,7 +200,7 @@ there.
 - **Missing content?** Try a browser-based rendering strategy during troubleshooting
 - **Wrong data extracted?** Verify your selectors are pointing to the right elements
 
-**Need more help?** See our [comprehensive troubleshooting guide](/troubleshooting/troubleshooting) or ask in [GitHub Discussions](https://github.com/orgs/html2rss/discussions).
+**Need more help?** See our [comprehensive troubleshooting guide](/troubleshooting/troubleshooting/) or ask in [GitHub Discussions](https://github.com/orgs/html2rss/discussions).
 
 ---
 
@@ -212,7 +212,7 @@ there.
 
 **For Beginners:**
 
-- **[Run html2rss-web with Docker](/web-application/getting-started)** - Use the newest integrated behavior
+- **[Run html2rss-web with Docker](/web-application/getting-started/)** - Use the newest integrated behavior
 - **[Learn more about selectors](/ruby-gem/reference/selectors/)** - Master CSS selectors
 - **[Submit your config via GitHub Web](https://github.com/html2rss/html2rss-configs)** - No Git knowledge required!
 
@@ -221,4 +221,4 @@ there.
 - **[Browse existing configs](https://github.com/html2rss/html2rss-configs/tree/master/lib/html2rss/configs)** - See real examples
 - **[Join discussions](https://github.com/orgs/html2rss/discussions)** - Connect with other users
 - **[Learn about strategies](/ruby-gem/reference/strategy/)** - Decide when to use static vs JavaScript/browser-based extraction
-- **[Learn advanced features](/ruby-gem/how-to/advanced-features/)** - Take your configs to the next level
+- **[Learn advanced features](/ruby-gem/guides/advanced-features/)** - Take your configs to the next level

src/content/docs/feed-directory/index.mdx

@@ -14,9 +14,11 @@ import FeedDirectory from "../../../components/FeedDirectory.astro";
 
 ---
 
+Need the main onboarding path first? Start with [Getting Started](/web-application/getting-started/) and create a feed from your own page URL. The directory below is the packaged fallback/catalog path for fast demos, known sample sources, or cases where the catalog already covers your site.
+
 Need a different instance? You can use the built-in default, self-host your own, or find more options on the [community-run wiki](https://github.com/html2rss/html2rss-web/wiki/Instances).
 
-[🚀 Host Your Own Instance (and share it!)](/web-application/how-to/deployment)
+[🚀 Host Your Own Instance (and share it!)](/web-application/deployment/)
 
 ---