diff --git a/cmd/target.go b/cmd/target.go
index f2f5a55..f24378f 100644
--- a/cmd/target.go
+++ b/cmd/target.go
@@ -45,11 +45,12 @@ func UpdateTargetCmd(cfg config.Config, newTarget string, log cli.Logger) error
 	}
 	cfg.AddTarget(target)
 
-	api := GetUnauthenticatedAPIFromConfig(cfg)
-	_, err := api.GetInfo()
-
-	if err != nil {
-		return errors.New(fmt.Sprintf("The target %s could not be set: %v", newTarget, err.Error()))
+	if !forceTarget {
+		api := GetUnauthenticatedAPIFromConfig(cfg)
+		_, err := api.GetInfo()
+		if err != nil {
+			return errors.New(fmt.Sprintf("The target %s could not be set: %v", newTarget, err.Error()))
+		}
 	}
 
 	config.WriteConfig(cfg)
@@ -77,9 +78,12 @@ var targetCmd = &cobra.Command{
 	},
 }
 
+var forceTarget bool
+
 func init() {
 	RootCmd.AddCommand(targetCmd)
 	targetCmd.Flags().BoolVarP(&skipSSLValidation, "skip-ssl-validation", "k", false, "Disable security validation on requests to this target")
+	targetCmd.Flags().BoolVarP(&forceTarget, "force", "f", false, "Set target without verifying connectivity")
 	targetCmd.Annotations = make(map[string]string)
 	targetCmd.Annotations[INTRO_CATEGORY] = "true"
 }
diff --git a/cmd/target_test.go b/cmd/target_test.go
index 2c18bd3..6ef2b1b 100644
--- a/cmd/target_test.go
+++ b/cmd/target_test.go
@@ -118,6 +118,32 @@ var _ = Describe("Target", func() {
 			})
 		})
 
+		Describe("when --force is set", func() {
+			It("saves the target without making a connectivity check", func() {
+				// No handler registered — any real request would cause the test server to fail.
+				// We verify no /info call is made by not registering a handler and still expecting success.
+				session := runCommand("target", server.URL(), "--force")
+
+				Eventually(session).Should(Exit(0))
+				Eventually(session.Out).Should(Say("Target set to " + server.URL()))
+				Expect(config.ReadConfig().GetActiveTarget().BaseUrl).To(Equal(server.URL()))
+			})
+
+			It("saves the target even when the UAA is unreachable", func() {
+				session := runCommand("target", "http://does-not-exist.invalid", "--force")
+
+				Eventually(session).Should(Exit(0))
+				Eventually(session.Out).Should(Say("Target set to http://does-not-exist.invalid"))
+				Expect(config.ReadConfig().GetActiveTarget().BaseUrl).To(Equal("http://does-not-exist.invalid"))
+			})
+
+			It("respects --skip-ssl-validation together with --force", func() {
+				runCommand("target", server.URL(), "--force", "--skip-ssl-validation")
+
+				Expect(config.ReadConfig().GetActiveTarget().SkipSSLValidation).To(BeTrue())
+			})
+		})
+
 		Describe("when the UAA cannot be reached", func() {
 			BeforeEach(func() {
 				server.RouteToHandler("GET", "/info",
diff --git a/docs/commands/target.md b/docs/commands/target.md
index 979f0a8..8131703 100644
--- a/docs/commands/target.md
+++ b/docs/commands/target.md
@@ -20,6 +20,7 @@ When called with no arguments, displays the currently targeted UAA URL and its s
 | Flag | Short | Default | Description |
 |------|-------|---------|-------------|
 | `--skip-ssl-validation` | `-k` | `false` | Disable SSL certificate validation for requests to this target |
+| `--force` | `-f` | `false` | Save the target without verifying connectivity (skip the `/info` check) |
 
 ## Global Flags
 
@@ -36,6 +37,9 @@ uaa target https://uaa.example.com
 # Set a target, skipping SSL validation
 uaa target https://uaa.example.com --skip-ssl-validation
 
+# Set a target without checking connectivity (useful for unreachable or not-yet-running UAAs)
+uaa target https://uaa.example.com --force
+
 # Display the current target
 uaa target
 ```